Auto-Tune Merch Store – Brand Merchandise Launch
I led the creative development for the official launch of the Auto-Tune Merch Store, bringing the brand’s legacy in music innovation into lifestyle apparel and accessories for fans and creators alike. My work covered concept, production, and digital management:
Apparel & Accessories Design: Designed all merchandise including hoodies, tees, hats, and accessories—using print-on-demand templates, ensuring brand consistency and production-readiness across vendors.
E-Commerce Management: Oversaw product uploads, inventory visuals, and order tracking through Shopify, ensuring a smooth online retail experience.
Artist-Inspired Drops: Created limited-edition designs inspired by iconic songs and artists known for using Auto-Tune, blending cultural relevance with brand storytelling.
Web Assets & Visuals: Produced hero images, banners, and promotional assets hosted on the official Auto-Tune Merch Store website.
This project combined fashion design, brand extension, and e-commerce operations to successfully launch Auto-Tune’s first merchandise platform.
WEBSTORE
BRANDED MERCH
SOCIAL GRAPHICS - MERCH DROP
SOCIAL GRAPHICS - MERCH DROP (CHARLI XCX)