Auto-Tune Merch Store – Brand Merchandise Launch

I led the creative development for the official launch of the Auto-Tune Merch Store, bringing the brand’s legacy in music innovation into lifestyle apparel and accessories for fans and creators alike. My work covered concept, production, and digital management:

  • Apparel & Accessories Design: Designed all merchandise including hoodies, tees, hats, and accessories—using print-on-demand templates, ensuring brand consistency and production-readiness across vendors.

  • E-Commerce Management: Oversaw product uploads, inventory visuals, and order tracking through Shopify, ensuring a smooth online retail experience.

  • Artist-Inspired Drops: Created limited-edition designs inspired by iconic songs and artists known for using Auto-Tune, blending cultural relevance with brand storytelling.

  • Web Assets & Visuals: Produced hero images, banners, and promotional assets hosted on the official Auto-Tune Merch Store website.

This project combined fashion design, brand extension, and e-commerce operations to successfully launch Auto-Tune’s first merchandise platform.

 

WEBSTORE

BRANDED MERCH

SOCIAL GRAPHICS - MERCH DROP

SOCIAL GRAPHICS - MERCH DROP (CHARLI XCX)