The goal of this project was to create and revamp logos from the existing logomarks. There were four different levels of THX audio certification categories: Compact, Select, Ultra, and Dominus. A composite logo is formed which consists of the THX Certification logo along with an icon (triangle) to represent the growth/progression level of each type of certification. These logos were developed and used within marketing materials as well as on packaging and product.
INITIAL CONCEPTS (LOGO EXPLORATION)
LOGO APPLICATION (FEATURED PRODUCTS)
Tefuel System 6
Available for purchase here