The goal of this project was to create and revamp logos from the existing logomarks. There were four different levels of THX audio certification categories: Compact, Select, Ultra, and Dominus. A composite logo is formed which consists of the THX Certification logo along with an icon (triangle) to represent the growth/progression level of each type of certification. These logos were developed and used within marketing materials as well as on packaging and product.

 

INITIAL CONCEPTS (LOGO EXPLORATION)

TYPOGRAPHY EXPLORATION

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FINAL ICONOGRAPHY

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FINAL LOGOS

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LOGO APPLICATION (FEATURED PRODUCTS)

Tefuel System 6
Available for purchase here