THX Launches World’s First THX Ultimate Cinema™ at The Regency Westwood Village Theatre. THX forms strategic relationship with Cinionic to deliver a superior Premium Large Format moviegoing experience.
Working with the cinema marketing team at THX, I was able to produce the overall look and feel from start to finish for the new launched product offering. This included, conceptualizing and creating a primary logo(s) and brand system guidelines based from existing assets which would be then be implemented into different pieces of marketing collateral. The focus was to create a general look and feel with these assets to promote THX’s very first THX Ultimate Cinema. The premier launch was also in-line with Marvel’s latest film Avengers Endgame, which I was able to develop co-branded digital marketing collateral.
AVENGERS ENDGAME (CO-BRAND)
SPIDER-MAN FAR FROM HOME (CO-BRAND)